Case Study: Designing Amazon’s #1 Golf Speaker
BlueTees Player+
Client: BlueTees Golf | Industry: Golf Tech & Accessories
When BlueTees Golf partnered with our team at DIP Studio, they had a bold vision: to design a premium GPS golf speaker that would elevate the on-course experience and set a new standard in golf tech accessories. They weren’t just entering the market — they wanted to lead it.
The result? The Player+ — the #1 best-selling GPS golf speaker on Amazon. A beautifully designed, feature-rich, cart-mountable speaker that delivers crystal-clear audio, real-time GPS distance readings, and a premium experience that’s captured the attention of golfers nationwide.
The Challenge: Designing the Ultimate On-Course Companion
BlueTees Golf came to DIP Studio with the goal of creating a category-defining product that fused technology with lifestyle appeal. Their ambition was to develop a speaker that not only sounded incredible but also looked the part — embodying the sleek, modern aesthetic their brand is known for. The speaker needed to:
Seamlessly integrate GPS functionality with real-time distance readings
Feature intuitive voice prompts and reliable device pairing
Deliver premium, high-fidelity sound for outdoor conditions
Include a powerful magnetic mount to easily attach to golf carts
Maintain a stylish, rugged design that reflected the brand's premium image
Be supported with retail packaging that elevated the unboxing experience and aligned with BlueTees’ polished branding
What BlueTees needed wasn’t just a manufacturer — they needed a strategic design partner who could lead the full development process from sketch to shelf.
The Solution: Full-Stack Design & Development with DFM Precision
DIP Studio took the lead on a full-service design journey, combining aesthetics, user-centered functionality, and manufacturing expertise to bring the Player+ to life. Our process spanned several critical disciplines:
Industrial Design:
We developed a form factor that communicated performance and luxury. With its bold silhouette, precision-machined grille, and subtle texturing, the Player+ feels as good as it sounds. Our team focused on ergonomics, durability, and visual appeal — making it the kind of product you’re proud to show off on the course.
UI/UX Design:
We mapped out intuitive user flows for golfers — minimizing button presses and simplifying device pairing. The GPS interface, voice prompt system, and volume controls were all designed to keep the user in control without distraction. Every design choice was grounded in real-world user behavior and on-course interaction.
Design for Manufacturing (DFM):
With our experience in scaling hardware, we ensured that every aesthetic decision was grounded in feasibility. We translated design intent into a manufacturing-ready product — refining components, selecting materials, and preparing CAD files with precision. The final result was not only visually striking but also optimized for large-scale production.
Packaging Design:
Our team created a retail packaging system that complemented the Player+’s premium appeal. The box design features custom inserts, brand-aligned visuals, and tactile elements that deliver a satisfying unboxing moment. Whether purchased in-store or online, the packaging reinforces the BlueTees brand story from the first touch.
The Results: A Category Leader in Golf Tech
The Player+ was an instant hit. Within weeks of launch, it climbed the ranks on Amazon to become the #1 best-selling GPS golf speaker. Today, it continues to receive thousands of 5-star reviews from satisfied golfers, and BlueTees has seen a significant boost in both DTC and retail sales.
Key Results:
#1 Best-Selling GPS Golf Speaker on Amazon
Significant growth in DTC revenue and major retail expansion
Thousands of 5-star product reviews
Strengthened brand credibility and recognition in the golf tech industry
The Player+ is now widely recognized not just as a speaker — but as an essential golf accessory that enhances gameplay and adds personality to every round.
Behind the Scenes: Design Philosophy and Collaboration
What made this project especially rewarding was the tight collaboration between our design team and BlueTees’ founders. We worked in agile cycles, staying responsive to feedback and grounded in real-time market insights. Together, we made data-informed decisions while staying committed to the creative integrity of the product.
Our design philosophy emphasizes both form and function — and in the case of Player+, both were critical. Every surface texture, every interface detail, and every material choice was made with purpose. We didn’t just want to make a speaker — we wanted to create an flagship product that would elevate the BlueTees brand.
From initial sketches to prototype iterations, from CMF selections to final DFM tweaks, we stayed hands-on through every stage of the process. And as always, we took pride in creating something that doesn’t just look beautiful — it works beautifully, too.
Key Takeaways for Startups and Product Innovators
This project serves as a powerful example of what happens when you align bold ideas with executional excellence. For startups looking to launch physical products, the BlueTees collaboration offers several key lessons:
Design drives differentiation — Especially in saturated markets, design isn’t a luxury; it’s your competitive edge.
User experience matters — Intuitive interfaces and user-centric design can transform a tech product into a beloved companion.
Scalability starts at the sketch — DFM thinking early in the process prevents costly changes and ensures faster time to market.
Brand consistency wins — Packaging and design language must align with your brand’s values to build trust and loyalty.
At DIP Studio, we don’t just make things look good. We build products that work, scale, and connect with people.
About DIP Studio
DIP Studio is a full-stack product design and development lab based in San Diego, California. We specialize in working with fast-growing startups and visionary entrepreneurs to bring new hardware products to life. From early concept to manufacturing-ready solutions, we provide:
Industrial Design
UI/UX and Digital Product Strategy
Packaging and Brand Systems
Design for Manufacturing (DFM) and Supplier Support
Whether you're developing a lifestyle tech product, a medical device, or a consumer electronics innovation, we’re here to turn your 'what if' into reality.
Ready to Build Your Flagship Product?
If you're a founder, operator, or product leader ready to bring a next-gen idea to market, let’s talk. We help our clients design smarter, build faster, and launch stronger.
👉 Contact us today to start your product journey with DIP Studio.
