Industrial Product Design
Industrial Design
Our approach to industrial design is multidisciplinary, which allows us to identify and mitigate potential threats to a project at every stage.
Turning a concept and some research into a visual design language is at the heart of the industrial design process. The intangible components must converge into a finished item. Sometimes different parts of a new product require other engineering, design, or technology approaches. When this occurs, it is necessary to innovate new technologies or find novel applications for current ones. We get beyond these obstacles by emphasizing them as our top priority. Once these problems are fixed, the rest of the product's design and engineering may proceed confidently.
Industrial Design Capabilities
The Ability to Design for Industry
Illustration of an Idea
Improvements in Appearance (CMF)
Analysis of Ergonomics and Human Factors
Discovery of New Functions and Properties
Creating and Testing Physical Models
Specifications for the Materials Used.
The Art of Packaging
Eco-friendly architecture
Cohesive Planning and Production
The Combination of New Technologies
Creation of a Business Model
Prototyping Through Experience
Human-Centered Psycho-Aesthetics (P/A) Methodology
Over its decades of development, P/A has become a cutting-edge design-thinking tool that facilitates consensus amongst designers on solutions based on commonly held principles, including objectivity, pragmatism, and insight. We use a seven-step approach, starting with research, to build our P/A products. We often conduct consumer surveys, compare our results to industry standards, and make a vocabulary bank, all within the preliminary research phase. We then create a competitive map, buyer personas, and an Opportunity Zone based on our findings. The current step is examining, identifying, defining, and anticipating the needs that the product will meet. After that, we zero in on and explain the Key Attractors that most interest our selected audience(s). We zero in on the "Moment of Truth" for our audiences. Here, we hone down on the specific magnets that draw in the right people, get them excited about the product, and ultimately lead them to become raving fans and brand champions. As a result of this design procedure, a product's blueprint is complete.
Comparative Analysis of Industrial Design
Research is the first step in industrial design's sequential and interactive process. All subsequent design decisions may be built upon the solid groundwork research provides. Emotional resonance is achieved by combining factors, although the study is sometimes redone to understand why some elements are essential. Typically, this research phase starts with questioning potential customers. Our market researchers collaborate with businesses to get insight into their target demographics. Secondary sources, such as in-house client documentation, complement our core research methods, which include surveys and ethnography. We also do market research in the form of benchmarking in addition to our usual focus on the consumer. The success of a product or service is typically evaluated by how well it does in the market. We map out possible rivals, including their market positioning and the strengths that draw customers to them. The P/A Word Bank is used to compile a set of universally applicable benchmarking descriptors that can be applied to the visual identity of a company or its products. The findings from these studies are then integrated into meaningful customer insights that direct product development decisions.
Research Synthesis
In the process of synthesis, we turn our findings into practical advice. The meeting room is an interactive space for brainstorming and collaboration between the creative design team and other departments, such as engineering, marketing, production, and shipping. When developing a P/A Map, we use competitive mapping to incorporate a high-level market perspective. Simultaneously, we use customer insights to build personas and actionable insights. When we overlay our competitive mapping with the P/A Map's triggers and personalities, we have a more nuanced grasp of the Opportunity Zone's character. In the Opportunity Zone, there needs to be more clarity between what customers want and what the market currently provides. Our interdisciplinary group now has a picture of where there is breathing room and hence potential, thanks to mapping the opportunity zone.
Zones of Potential
After collating our findings, we'll better understand how to incorporate them into the final product. What is most essential to each person may be determined by looking for recurrent patterns of desire in their personalities. Key Attractors are patterns of desire that may be used to guide product development. These Key Attractors will show our selection of design elements, touchpoints, haptics, and emotional reactions. They may be compared to the offers of competitors throughout the design process to ensure the development of distinctive goods and services that can stand out in the marketplace.
Sketching and Visualization
Our creative staff has been designing concepts for a long time. We create virtual representations of the product using CAD (Computer-Aided Design), a type of 3D modeling software. We can use these 3D models to pinpoint potential hotspots where the predicted stresses and strains on the to-be-developed product may cause failure. They also allow us to zero in on specific parts needing further attention. Products are being created and tested simultaneously by engineers. In the virtual world, stresses may be exposed to components with the help of sophisticated software. Our engineers can design goods that will please their customers while staying within budget and meeting production deadlines using these engineering and testing procedures.
Human Factors Design
Ergonomics, the study of how humans interact with goods, systems, and surroundings, is integral to industrial design. When human aspects are included, goods are more likely to be reliable, productive, and accommodating to the users' capacities. Anthropometry (the study of human body measurements), ergonomics (the optimization of product design to reduce physical strain), and cognitive ergonomics (the study of the mental elements of product interaction) are essential components of human factors in industrial design. To provide pleasant experiences for their users, designers should think about usability, accessibility, and emotional fulfillment as part of user experience (UX) design. By dissecting a job into its constituent parts, designers get insight into end-user requirements and may anticipate design roadblocks. Lighting, noise, and temperature are just a few environmental elements that should be considered because of their potential effects on user productivity, satisfaction, and security. Human factors integration is only complete with user testing, which helps assess and fine-tune the product design based on input from actual customers. By iteratively improving the product, we can guarantee that it will satisfy our customers.
Beta Prototyping
With beta prototyping, you can quickly bring proof of concept to life and get feedback from potential customers. We may utilize this information to enhance the product's design and performance. To better gauge how long it will take to finish a production model and begin manufacturing, our team uses beta prototyping internally. Our studio has state-of-the-art equipment, including 3D printers, CNC machines, and laser cutters, so our designers can complete their projects as rapidly as possible. In addition, we provide spacious studios where our designers may do many tasks at once, network with one another, and test out novel approaches, materials, and methods.
UX and UI Design
We take a comprehensive approach to designing products, and UX and UI design are critical. They are a customer's thoughts about a product or service. Despite common confusion, UX and UI are distinct concepts. A product's "UI" refers to its visual design. It includes everything the user may interact with, from buttons and text to pictures, sliders, and text boxes. A user's "UX" is the total of their interactions with the product or service. The product or service's user experience is based on how the user perceives themselves and how the provider treats them. Our designers use what they learn throughout the research phase to improve the user interface and user experience.
