Rad Lazer Rangefinder
Industrial / Digital Design
Rad Lazer Pro is one of the first products launched by Rad Golf in the winter of 2022. At Dip Studio, we developed a line of products, from the concept to packaging and UI.
We fostered close relationships to ensure that the user experience aligns with our client's mission and vision.
Rad Golf is bringing an ecosystem of high-end, tech-savvy golf products—seamlessly working together—to help you make the most of your time on the course all while enhancing your overall playing experience.
The form of the product came from the two front lenses, which, when combined, resulted in an oblong shape. Interactions in the basic form were developed to keep the design dynamic and approachable.
A functional and brand element was developed by observing golf players on the field, with the solution being a tag to be used with a carabiner connected to the golfer's bag.
The tag also serves as an element of easy recognition of the brand, present in all the Rad products.
Another element developed was the front LED lights to symbolize the slope functionality.
The rangefinder with slope calculates the angle of laser return beams with the field's inclination and automatically determines the actual distance to the target.
* The rangefinder with slope calculates the angle of the laser return beams with the field's inclination and automatically determines the actual distance to the target.
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